Jesse Kidwell


Striking out on his own after three years working at Pentagram, Jesse Kidwell was looking for a website that gave careful control of layout and typography to showcase his work. The solution utilized fluid typography and a series of classes for responsive layout of images.




UX, Visual Design, Development

Jesse Kidwell
Jesse Kidwell

Fluid Typography

A system of typography based on the user's viewport width allowed for careful control of the type size and line breaks across mutliple devices.

Jesse Kidwell
Jesse Kidwell
Jesse Kidwell

Responsive Layouts

Depending on size and orientation, a series of classes were created in order to control the placement of type and each image on the page, allowing for a diverse layout.

Jesse Kidwell
Jesse Kidwell
Jesse Kidwell