TED Talks
User Experience
Design
Since 2023, I've worked with the internal team at TED to better implement personalization and key takeaways of talks utilizing AI. In addition, I systematized their design system based on a new visual style established for TED 2024.
AI Driven Takeaways
Looking for a new way to get people to engage in long-form TED videos, we leveraged AI to extract key insights from talks, and allow users to save them.
Enhanced Personalization
TED needed to create a bigger draw for account creation. We expanded the user's profile to house takeaways they saved, as well as AI generated playlists in the form of prompts based on their behaviors.
Updated Design System
Before TED's 2024 conference, they unveiled a new design system. As part of this effort, I audited TED's site structure and expanded this design system across the site, creating a new set of shared components across pages.
