Rallier is a New York based womenswear collection that unites the heritage of classic tailoring with a spirit of ease, made in the United States. For every piece sold, school uniforms are sourced from regions plagued by gender inequality and given to local schoolgirls. Founder Olivia Fey was seeking an elegant solution that nodded to the signature gingham pattern of the dress and wasn't boastful about the Rallier's philanthropic endeavors.
Branding, Art Direction, UX, Art Direction
The identity and photography focuses on a simple system of clean typography, grays and a gingham pattern used as a signature feature of every dress.