Wool & Prince
Wool & Prince is a menswear brand based in Portland, Oregon that uses soft merino wool to create shirts that naturally resist odors and wrinkles, while being six times more durable than cotton. Transitioning from a Kickstarter company, the branding and collaboration with founder Mac Bishop focused on creating a more established feel for the brand.
Branding, UX, Art Direction
Focused on an active audience, a series of editorialized 'Field Tester' interviews were created to embody the lifestyle of the product and showcase the versatiltiy of the fabric.
In order to create credibility for the material, a page was developed to showcase the strength of wool as a frabic, its odor-wicking properties, wrinkle-resistance and how wool's texture was closer to cotton.